LinkedIn for Professional Networking

Learn how to grow your professional network with LinkedIn.

Program Overview

LinkedIn helps you keep record of who knows whom while providing a way to connect people based on personal expertise, work and life experience, interests and needs. The key to mastering LinkedIn for business opportunities is establishing your online presence, growing your network, and adding value to your leads. Learn how to develop and enhance your personal brand while generating leads for your business.

Program Outcomes

Participants will create a LinkedIn profile and learn to use features to grow their professional network.

Requirements

Open to any professional interested in learning how to use LinkedIn as a professional resource to network with other professionals.

Skill Development

  • Create a LinkedIn Profile and Use All Settings
  • Search for Contacts and Email Features
  • Creating and Posting in Groups
  • Engaging with Colleagues
  • Posting Status Updates, Articles, and Videos

Course Outline: All Levels

  • Upgrading your professional LinkedIn headline
  • Specifying your contact information
  • Aligning your personal, professional, and corporate branding
  • Using videos to stand out
  • Presenting your results, not your résumé
  • Enhancing your prior experience
  • Using rich media to share your experience
  • Publishing content on LinkedIn
  • Developing a LinkedIn marketing strategy
  • Creating a networking strategy to optimize lead generation
  • Driving more engagement on your profile
  • Taking advantage of advertising tools on LinkedIn