Learn how to promote and elevate your brand presence on social media.
Having the ability to create, grow and manage a social media presence to attract new customers or opportunities is a real skill with real business impacts. This program provides a high-level overview on how to properly set up a company Facebook & Instagram Page, review the Business Manager sections, and set up advertising accounts and campaign creation.
Participants will gain a basic understanding of social media marketing best practices and implement strategies to promote a brand in a positive, yet enganging manner.
Open to any professional interested in learning how to use social media and use tools to generate revenue or promote a brand.
- Create a Completed Facebook & Instagram Page
- Discover Tools in Business Manager for Facebook & Related Mobile App Tools
- Setting Up Ad Campaigns
- Use Creative Design Tools for Sharing Videos & Images
Course Outline: All Levels
- The power of Facebook and Instagram Tools for Business
- Types of campaigns for different types of businesses
- What to budget and measure for Facebook and Instagram results
- Create Facebook and Instagram Page
- Tour dashboard settings
- Creative design tools for video & images
- Setting up advertising & boosts
- FB Live Creative Kit
- Facebook Stories
- Instagram TV, Highlights, & Stories